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Product & market evaluation

Decide what to build before you spend on building it.

Most failed products were built well and aimed badly. We sit with you to test the problem, the buyer and the business case, then design the smallest architecture that proves it.

What you get.

  • Problem and buyer definition, with the assumptions that need proving first
  • Competitive landscape and positioning options
  • Scoped first release and what to leave out
  • Architecture and stack recommendation with trade-offs written down
  • Delivery plan and launch plan with milestones

How it runs.

  1. Station 1

    Discovery call

    Thirty minutes on the problem, the buyer and your constraints.

  2. Station 2

    Working sessions

    Joint sessions on market, scope and architecture with senior leads.

  3. Station 3

    Written plan

    A plan you can build with us, with another team, or take to investors.

Questions? Answers.

Do we have to build with you after the evaluation?

No. The plan is yours. Many teams build with us because the same leads already understand the product, but the evaluation stands on its own.

What do you need from us?

Time with the people who know the customer and the business, plus any existing research, data or systems we should account for.

Next: SaaS product development

Next stop: a 30-minute call.

Tell us what you are building. A senior lead will tell you honestly what it takes to ship it and take it to market.